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Articles
2009-02-05
What
Articles Should Your Affiliate
Marketing Have?
...if you want to increase your sales, that is
The past few decades have bore witness to the internet being one of the
best ways to earn money. Since the beginning of the internet era
sellers and buyers are more indulged to buy online as communication has
improved in a way that makes buying online a lot safer. Affiliate
marketing therefore has experienced a big boom. One of the reasons why
affiliate marketing has become so popular is that it is easy to start.
You just apply for a program pay for the fees (if there are any),
establish your pre-seller site, and write away. Simple, isn't it?
Not quite. A number of affiliate marketers do not witness success (or
any sales at all) because of the part where they "write away." Writing
for your affiliate marketing site does not require the skills of a
Pulitzer Prize winner, but those of a smart affiliate marketer. When
you write your articles they need to have certain qualities that would
utilize online resources best, and, of course, turn prospects into
closed sales. This article shows you five types of articles your
affiliate marketing site should have, if you want to increase your
sales (which I believe you do!).
REVIEWS
People look for information. It is a very small
probability that a
visitor that comes to your business (site) for the first time will buy
something from you. They sometimes don't even notice the "sales
pitches" you have placed all over your site. They navigate on the net
with one idea in mind that they need the product they are looking for
and fast. Generally, people hate hard core sales pitches.
They look for information about the product they are looking for. They
want to know more about the product they are looking for. Give them
honest and sincere information on your affiliate marketing site in the
form of reviews. Be honest with your reviews. Place any pros that might
come in buying the product. But on the other site also mention things
you didn't find so good. This makes your visitors more trusting. Since
this is an affiliate marketing program, market your product as well.
But do it in a way that promotes your product instead of selling it.
BENEFITS
Visitors or future prospects want to know the
features of
a product the
first time they get around to wanting to buy it. If the features of
your products are to their liking, they would want to know more about
the products. Let them know more of the benefits, instead of features,
that come in buying your product.
Your product is not the only one in the market, and it probably has
other competition out there that have as good, or even better, features
than the one you’re selling. But if you can provide your prospects with
more benefits than the competition, the more likely they will buy from
you.
COMPARE
If you are convinced of your product’s ability to
sell in
the market,
compare your product with others from your competition. But do so in
the fairest way possible. Don't make the mistake to highlight all the
cons of the competition while highlighting your own product's benefits.
Sometimes it is smarter to highlight the benefits of the other product,
then compare in such a way that your product comes out on top. Be smart
in selecting which benefits of the competitor's product you are going
to highlight.
If your competitor's product has qualities that yours can't beat, then
opt to 'overlook' that quality, and focus instead on the other
product's benefits which your product can beat. Make always sure sales
come your way, and not the competitor’s.
TESTIMONIALS
Your prospects need to know that real people are
using
your products.
Find people who can attest to the benefits of your products. You might
want to keep the contact information from previous sales. You might
offer something without cost for testimonials. Offer some valuable
information or products for the first 50 to 100 people without cost
just to get some testimonials. Or maybe your previous customers can
provide you with photos of themselves and their domain name. You on the
other hand advertise their site and they will have free advertising for
the testimonial. Give them always a WIIFM-solution (What's in it for
me).
NEWS BRIEFS
Keep your affiliate marketing site fresh with news briefs. You might
want to include promos, developments, and previously unknown
information regarding the product (such as “studies show that this
product (benefits of the product)” or “Top Marketing groups regard this
product as one of the most revolutionary products of the 21st
century”).
Keep your news briefs concise—do not bombard it with too much
information. If you have lots of new information regarding your
product, post them on your affiliate marketing site as a week’s worth
of news briefs.
These types of articles can be used all at once, or in a combination.
Choose what best works for your affiliate marketing program, or
product, and you can be on your way to claim sales commissions that
just keep on increasing.
Talk to you soon
Anton
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